What Matters


  1. Branding
  2. Digital Design

Branding for What Matters, a home cleaning company focused on helping clients reclaim their time and enjoy what truly matters in life. The project aimed to create a brand that feels warm, approachable, and uplifting, while emphasizing simplicity and trust.

The concept, "Find balance in your routine," inspired the development of a vibrant visual identity. A warm and inviting color palette of pink, orange, violet, and yellow was chosen to evoke energy, positivity, and a sense of care. These tones, paired with minimalist and flowing design elements, reflect a lifestyle of harmony and ease.

From van designs to posters and door hangers, every application reinforces the brand's mission to free up time for meaningful moments, positioning What Matters as a trusted partner in creating balance in daily life.


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© 2024 Celina Garufi. Barcelona.
Diseñando mientras el mundo duerme, con mate en mano.