Vetrina Gelato Lab


  1. Rebranding
  2. Visual Identity
  3. Packaging

Vetrina is a rebranding project that redefines artisanal ice cream with a focus on transparency, innovation, and experimentation. 

Inspired by the concept of an “ice cream lab”, Vetrina invites customers to discover flavors made with pure ingredients, open processes, and no secrets. This approach is reflected not only in its culinary vision but also in its visual and communication language, which draws inspiration from the world of science and experimentation. 

Every detail, from its visual identity to its honest tone of voice, reinforces its commitment to offering ice cream that is open, real, and made with nothing to hide.



© 2024 Celina Garufi. Barcelona.
Diseñando mientras el mundo duerme, con mate en mano.