Patagonia


  1. Branding
  2. Packaging
  3. Art Direction

Branding and packaging for "Patagonia," an organic fruit farm located in the patagonia of Argentina. 

The packs were designed as "containers," allowing the fruit to be easily consumed on the go. The iconography and lettering process were handcrafted (using a brush) to achieve an organic and rustic aesthetic. 

Regarding materials, handmade paper was selected to align with the brand's ecological and renewable philosophy.


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© 2024 Celina Garufi. Barcelona.
Diseñando mientras el mundo duerme, con mate en mano.