ECC (Eveleigh Cultural Center)
- Rebrand
- Flexible Visual Identity
Taking into account the center's values and the historical significance of the building, a new naming was proposed.
To reflect the center’s innovative and adaptable programming, five key architectural features of the original workshops were transformed into unique silhouettes. Each silhouette represents one of the center's main programming categories and is assigned a specific color. This design approach showcases the diversity, flexibility, and dynamism of the center’s cultural offerings